Digital Media 2019-21 Sean Creevy

this is an example of a print based advertisement of a billboard that coca-cola had produced. it shows a red background, typically the main colour of the coca-cola brand with two glass bottle opened on either side of the main title masthead "happy new year" this shows a nice gesture from cod-cola wishing everybody a happy new year and this suggests to me that this billboard was put in the place round the new year mark. underneath the title is the phrase "open happiness" this suggests that the coca-cola brand are implying that you can buy happiness by buying a bottle of coca-cola. this will attract anyone that goes past it because it shows a nice gesture and the thick white background will catch anyones eye. this was one of coca-colas first advertisements posters for their brand and on it you can see the traditional red background with an attractive woman holding a bottle of coca-cola and the title masthead saying "have a coke" this will first catch the eye

This is the script of what the audio advert will be like for my Coca-Cola advert. It will be aired on the radio. it will be a conversation. The whole time the advert will be playing a quiet jingle. It will be about a group of bullies, bullying someone and then someone else opens and drinks a bottle of Coca-Cola and helps the person being bullied. *quiet but tense music* *cries for help* Bully 1: "Give me your lunch money!" Young child: "I don't have any money"     Bully 2: "Alright, that's it!" *music changes* *sound of a can of Coca-Cola opening* Protector: "Pick on someone your own size!" *screaming* *sounds of footsteps running* Narrator: "Coca-Cola gives you strength"