unit 20 examples of advertisements

this is an example of a print based advertisement of a billboard that coca-cola had produced. it shows a red background, typically the main colour of the coca-cola brand with two glass bottle opened on either side of the main title masthead "happy new year" this shows a nice gesture from cod-cola wishing everybody a happy new year and this suggests to me that this billboard was put in the place round the new year mark. underneath the title is the phrase "open happiness" this suggests that the coca-cola brand are implying that you can buy happiness by buying a bottle of coca-cola. this will attract anyone that goes past it because it shows a nice gesture and the thick white background will catch anyones eye.

this was one of coca-colas first advertisements posters for their brand and on it you can see the traditional red background with an attractive woman holding a bottle of coca-cola and the title masthead saying "have a coke" this will first catch the eye of the above aged men who find this woman attractive and they will more than likely get a bottle of coca-cola because she is telling the audience to have a bottle and also anyone who sees this poster will be able to notice the red background and because of their global status the coca-cola logo.