Cadbury advert using a gorilla to use the drums, playing along with the song 'In The Air Tonight' by Phil Collins. The use of this songs enables the audience to automatically think of this advert as it is a very popular song throughout the world. Furthermore, the use of the gorilla playing the drums to this song creates amusement for the audience and it is an advert that is advertising chocolate, which is a very tasty snack which also amuses people. If the audience to this advert, hear or listen to this song again they will automatically imagine this gorilla playing the drums and that will amuse them but as they think of this advert they will remember that the advert is for chocolate and this would encourage them to buy this chocolate. Also, with the use of this very popular song will further encourage people into buying a bar of Cadburys chocolate because it shows a popular song advertising a popular product from a popular company. Cillit bang advert, a video of Barry Sc...
Great Sean, now you need to think about what your cross media campaign will be - using information on Page 250 LO2 Assessment activity. I will be posting example mock briefs that you can use on the blog or you may write your own.
ReplyDeleteDo you know what media you will be using yet?
Print/av
Av/audio
print/audio
Mrs McD-H
Hi Sean, have you thought about and begun work on teh above? Please email me with details.
ReplyDeleteMrs McD-H