independent activity
2.1
https://www.campaignlive.co.uk/article/apple-hermitage-shot-iphone-11-pro-tbwa-media-arts-lab/1676749iPhone 11 Pro phone
Advertiser= Apple
Sector= Technology brands
Apple has uploaded a first-person journey through Saint Petersburg's Hermitage Museum to showcase the iPhone 11 Pro's camera quality.Shot in one take by Russian director Axinya Gog, the five-hour clip takes viewers past works by Rembrandt, Raphael, Caravaggio, Canova and more, reaching an end with a musical performance from Russian pianist and composer Kirill Richter. The kicker: the iPhone had a respectable 19% battery by the video’s end.
The brief for the campaign
The factors considered
I think that this campaign was successful when measured against these factors because the main product was the iPhone 11 Pro but it was advertised through the camera quality it has. So, the location chosen helps make the campaign successful because the location is Saint Petersburg's Hermitage Museum, this is an historical landmark in Russia and using the camera of the product shows the high quality camera at a high quality location. furthermore, the budget that Apple had for this campaign was enough to produce a well produced campaign and knowing that Apple wouldn't have been able to publish this advert if it went over the budget, so the production team kept within the budget to upload a simple but yet powerful advert. The target audience contributes the campaign being successful because the target audience of this product is basically aimed at anyone who views the advertisement no matter the lifestyle, however this product tends to be rather expensive for someone of a lower social grade. According to www.forbes.com, Apple is the most successful tech company in the world, therefore that there will be numerous sales of this product and therefore this advertising campaign proves to be successful.
https://www.campaignlive.co.uk/article/apple-hermitage-shot-iphone-11-pro-tbwa-media-arts-lab/1676749iPhone 11 Pro phone
Advertiser= Apple
Sector= Technology brands
Apple has uploaded a first-person journey through Saint Petersburg's Hermitage Museum to showcase the iPhone 11 Pro's camera quality.Shot in one take by Russian director Axinya Gog, the five-hour clip takes viewers past works by Rembrandt, Raphael, Caravaggio, Canova and more, reaching an end with a musical performance from Russian pianist and composer Kirill Richter. The kicker: the iPhone had a respectable 19% battery by the video’s end.
The brief for the campaign
- A brief description of Apple as a technology brand company
- A summary of the product(iPhone 11 Pro) that they are advertising today
- An explanation of the aims, goals and objectives that the company wish to reach with this product
- Define the target audience for this product to be aimed at
- A small identification of the competitions that are in that market(comparisons of products)
- To provide details of the tone of the advert, the message they are trying to convey and the style of the advert.
- The timings of the campaign
- To ensure the budget is specified
- A positive list of all the key stakeholders
The factors considered
- Location
- Budget
- Target audience
I think that this campaign was successful when measured against these factors because the main product was the iPhone 11 Pro but it was advertised through the camera quality it has. So, the location chosen helps make the campaign successful because the location is Saint Petersburg's Hermitage Museum, this is an historical landmark in Russia and using the camera of the product shows the high quality camera at a high quality location. furthermore, the budget that Apple had for this campaign was enough to produce a well produced campaign and knowing that Apple wouldn't have been able to publish this advert if it went over the budget, so the production team kept within the budget to upload a simple but yet powerful advert. The target audience contributes the campaign being successful because the target audience of this product is basically aimed at anyone who views the advertisement no matter the lifestyle, however this product tends to be rather expensive for someone of a lower social grade. According to www.forbes.com, Apple is the most successful tech company in the world, therefore that there will be numerous sales of this product and therefore this advertising campaign proves to be successful.
2.2
I think that the best generation of ideas method for me is mind maps/spider diagrams because it allows you to put the topic/subject as a main node and allows branches to come off the main topic and generates ideas and these are called sub-nodes, these could be direct ideas or a more specified area to write ideas about. This is my favourite because personally I like to be able to read short but powerful sentences and this allows me to use colour and colour helps me co-ordinate the different ideas that I have generated also when you have wrote an idea down it could potentially trigger another idea about that topic. Furthermore, I like this method because you can use this method for many different things not just generating ideas. For example: it is a key way of revising as it helps you write the subject you are revising for and/or the specific topics that you want to revise and allows you to write key notes that will help you in whatever you are revising for.
2.3
Components that should be included on an advertising campaign
I think that the best generation of ideas method for me is mind maps/spider diagrams because it allows you to put the topic/subject as a main node and allows branches to come off the main topic and generates ideas and these are called sub-nodes, these could be direct ideas or a more specified area to write ideas about. This is my favourite because personally I like to be able to read short but powerful sentences and this allows me to use colour and colour helps me co-ordinate the different ideas that I have generated also when you have wrote an idea down it could potentially trigger another idea about that topic. Furthermore, I like this method because you can use this method for many different things not just generating ideas. For example: it is a key way of revising as it helps you write the subject you are revising for and/or the specific topics that you want to revise and allows you to write key notes that will help you in whatever you are revising for.
2.3
Components that should be included on an advertising campaign
- To know who you target audience is going to be
- The key messages that the advert will convey
- The approach to take towards the advert
- Representation-who/what/where is representing your advert
- Schedules
- The choice of media that the advert will be on, for example: radio, TV etc.
- The requirements needed for this campaign
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