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independent activity

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2.1 https://www.campaignlive.co.uk/article/apple-hermitage-shot-iphone-11-pro-tbwa-media-arts-lab/1676749 iPhone 11 Pro phone Advertiser= Apple Sector= Technology brands Apple has uploaded a first-person journey through Saint Petersburg's Hermitage Museum to showcase the iPhone 11 Pro's camera quality. Shot in one take by Russian director Axinya Gog, the five-hour clip takes viewers past works by Rembrandt, Raphael, Caravaggio, Canova and more, reaching an end with a musical performance from Russian pianist and composer Kirill Richter. The kicker: the iPhone had a respectable 19% battery by the video’s end. The brief for the campaign A brief description of Apple as a technology brand company A summary of the product(iPhone 11 Pro) that they are advertising today An explanation of the aims, goals and objectives that the company wish to reach with this product Define the target audience for this product to be aimed at A small identification of the competitions that a...
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coca cola history and products

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Coca- Cola history  began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton. This led him to create a distinctive tasting soft drink that could be sold at soda fountains. Robinson, is credited with naming the beverage “ Coca ‑ Cola ” as well as designing the trademarked, distinct script, still used today. One of  the first print advertisements for coca cola was in 1890 and it used the slogan refreshing and invigorating. Coca-Cola first billboard was made in 1925 an the purpose of this billboard was to show how popular the brand has got over time.  In 1944 when the war took place Coca Cola decided to create a poster which had a solider on it to remember the war. This was the advertising leaflet that John Pemberton used to advertise Coca-Cola. John Pemberton  sold the first glass of  Coca - Cola  at a soda fountain of Jacob's Pharmacy in Atlanta. Today, he ran the first  advertisement  for  Coca - Cola  in th...
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advertising methods

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I have chosen to use print and audio as my methods of advertising my product. I have chose to use print as a method because print is a form of advertising that uses physically printed media to reach potential customers. Print ads were once the standard format for creative advertising. But as more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untraceable media format. These consist of: newspapers, magazines, leaflets, posters, brochures etc. and in class we have done a vast amount of work on print based advertising and I would feel comfortable advertising this way. I also chose audio as a method of advertising because it is an automated selling and insertion of ads in audio content like podcasts, digital radio, and streaming music services by leveraging programmatic audio-specific publishers. I have chosen this because in the lower part of school I made a radio advert for a product in my iMedia lesson and I would feel confident in bein...
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