Digital Media 2019-21 Sean Creevy

These are two mind maps that suggest the ideas that I have came up with for my advertisements for my product. The audio and print products 

The product I have chosen to use for my advertising is Coca-Cola. This is for many reason, for example: Coca-Cola has been going since the 19th century and has been proven to be a very successful business globally, they have made thousands of different types of products and made hundreds of collaborations with different companies and I think that advertising this product will be a fairly comfortable product for me because the brand awareness is already high and if I am advertising a new product then the majority of the audience will try the new product because of the success rate of Coca-Cola being so high and only improving. However, when I advertise this product I will need to make sure that the target audience are teenagers to adults because it is a very unhealthy drink due to all the sugar that is in the products so it is especially not healthy for any children or toddlers. 

This is my thumbnail sketch of what the print advertisement could potentially look like for my Coca-Cola advert. To this I got an A4 piece of paper and drew a rectangle roughly in the middle of the page to represent the poster/leaflet that I’ll be doing. Once I done this I sketched all the different components on the piece of print media. For example: image, title, text etc. then I labelled each one of them to help the viewer understand what each feature was. 

I have chosen to use print and audio as my methods of advertising my product. I have chose to use print as a method because print is a form of advertising that uses physically printed media to reach potential customers. Print ads were once the standard format for creative advertising. But as more advertising dollars are allocated to digital outlets, print advertising is seen as an expensive, untraceable media format. These consist of: newspapers, magazines, leaflets, posters, brochures etc. and in class we have done a vast amount of work on print based advertising and I would feel comfortable advertising this way. I also chose audio as a method of advertising because it is an automated selling and insertion of ads in audio content like podcasts, digital radio, and streaming music services by leveraging programmatic audio-specific publishers. I have chosen this because in the lower part of school I made a radio advert for a product in my iMedia lesson and I would feel confident in bein

Coca- Cola history  began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton. This led him to create a distinctive tasting soft drink that could be sold at soda fountains. Robinson, is credited with naming the beverage “ Coca ‑ Cola ” as well as designing the trademarked, distinct script, still used today. One of  the first print advertisements for coca cola was in 1890 and it used the slogan refreshing and invigorating. Coca-Cola first billboard was made in 1925 an the purpose of this billboard was to show how popular the brand has got over time.  In 1944 when the war took place Coca Cola decided to create a poster which had a solider on it to remember the war. This was the advertising leaflet that John Pemberton used to advertise Coca-Cola. John Pemberton  sold the first glass of  Coca - Cola  at a soda fountain of Jacob's Pharmacy in Atlanta. Today, he ran the first  advertisement  for  Coca - Cola  in the Atlanta Journal.  Pemberton  subsequently h