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KNOW IT 249

Mind Maps, Spider diagram and Moodboards The Advertising Standards Authority, Ofcom, The British Board of Film Classification Documents common to all mediums, documents common to audio products, documents common to audio-visual products and documents common to print-based and interactive products

Research activity

2.4 I feel like these copyright laws are fair because say if I have created a piece of work then no one without m permission should be able to use this product. For example:  You automatically get copyright protection when you create: original literary, dramatic, musical and artistic work, including illustration and photography original non-literary written work, such as software, web content and databases sound and music recordings film and television recordings broadcasts the layout of published editions of written, dramatic and musical works so, if I created any of these pieces of work and I add the copyright symbol to ensure people that they need my permission to use this product, then this will protect me in many different ways. For example: copying your work distributing copies of it, whether free of charge or for sale renting or lending copies of your work performing, showing or playing your work in public making an adaptation of your work putting it on the in

independent activity

2.1 https://www.campaignlive.co.uk/article/apple-hermitage-shot-iphone-11-pro-tbwa-media-arts-lab/1676749 iPhone 11 Pro phone Advertiser= Apple Sector= Technology brands Apple has uploaded a first-person journey through Saint Petersburg's Hermitage Museum to showcase the iPhone 11 Pro's camera quality. Shot in one take by Russian director Axinya Gog, the five-hour clip takes viewers past works by Rembrandt, Raphael, Caravaggio, Canova and more, reaching an end with a musical performance from Russian pianist and composer Kirill Richter. The kicker: the iPhone had a respectable 19% battery by the video’s end. The brief for the campaign A brief description of Apple as a technology brand company A summary of the product(iPhone 11 Pro) that they are advertising today An explanation of the aims, goals and objectives that the company wish to reach with this product Define the target audience for this product to be aimed at A small identification of the competitions that a

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