Digital Media 2019-21 Sean Creevy

Activity 1 In my everyday life, I use an iPhone created by Apple. Apple have created many products, for example: laptops, computers, phones, tablets, earphones etc.  Apple  promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product's life. They keep fans interested and provide information on upcoming products. The current advertising campaign for advertising the iPhone

Regulation The three main organisations dealing with regulation in the advertising industry: ASA- the self-regulatory organisation of the advertising industry in the UK. All the advertisers in the UK have agreed to abide by its authority. Anyone who thinks that advertising products have broken a code or the law can complain to the ASA Ofcom- the regulatory body of the communications industries set up by the British government. It has a responsibility to regulate broadcast advertisements BBFC- has the responsibility of regulating cinema advertising. Audio-visual products shown in cinemas are given similar ratings to the films they accompany. www.asa.org.uk/rulings/adjudications.aspx Stub Hub (UK) Ltd are a  ticket exchange and resale company. It provides services for buyers and sellers of tickets for sports, concerts, theatre  and other live entertainment events. It has grown from the largest secondary-market ticket marketplace in the UK into the world's largest ticket

The ASA(advertising standards authority) policies advertising. Anyone who thinks that the regulations have been broken can complain to the ASA. If an advertiser is found guilty of breaking the law, they may not be able to use the advertisement, or may even be prosecuted. Case Scenario https://www.youtube.com/watch?v=AO56QVAR1Qc  The audience for this product are anyone of age who is looking for an accommodation to stay in , someone who needs a place to stay, no matter the income that they have or the want/need that they have. People who are finding a place to stay while on their travels no matter their social grade. The advertisement appeals to its audience by showing them just a handful of hotels that they have on their website with a narrator doing the voice over with "epic" music on in the background. This appeals to the audience by showing them one of the top hotels that they can book and some of the  activities  that, that hotel offers and with the music makes the

Marketers find their hands full with executing marketing strategies, aimed at awareness, branding, sales, or a combination of the three. At the same time, with growing stakes, it has become increasingly important for marketing experts to validate that record spending by demonstrating a concrete return on investment (ROI). The marketing industry as a whole is picking up on this – according to new research drawn from a survey of over 2,700 marketers in nine countries. The study, conducted by  Research Now together with   Econsultancy ,  shows that almost all brand and agency marketers now understand the importance of analytics and campaign-level measurement to prove the effectiveness of their advertising services. A quarter of all brands meanwhile rate this factor as ‘extremely important’ to their business.   “With only 3% of brands and 4% of agencies not measuring the success of their advertising campaigns, the need for measurement is evidently acknowledged by marketers,” said Monica S

https://www.youtube.com/watch?v=AfERQ-Riy2E IKEA-  This is IKEA advertisement that shows an older person starting a new life with the help of IKEA, this person uses the IKEA store to help set up his new life. This strays away from the typical advertisement for older people as they tend to be about older people being lonely or life insurance. https://www.youtube.com/watch?v=ebgptuUfDMk Age UK- This is a life insurance advert that shows younger people in a family and claims that the life insurance will help to financially support younger people in the family if the worst happens to someone. This is a typical advert for older people as it's advertising life insurance which is what tends to get advertised to older people as they need it more than anyone else.  https://www.youtube.com/watch?v=ThzE4HtqZek   Gillette- This is a Gillette advert that emphasizes the ideology that older people are more frail and need a lot more care and protection; this follows the same path of the usual

Audio Advertisements https://soundcloud.com/campaignlive/mcdonalds McDonalds have advertised their new “chicken big tasty” burger with this advert by making it contemporary to the time that the advert was released (around christmas time) and raised brand awareness by advertising the burger and describing it to appeal to the listener and to make them hungry. They’re competing with other fast food restaurants, such as ‘Burger King’ and ‘Kentucky Fried Chicken’ and they’re tempting their audience to try out the new burger by saying it is available now. Print Advertisements This is a print advert to advertise the idea that animals suffer with air pollution and loud music and other things as much or even more than humans do. The only thing missing from the phrases is the letter “U” signifying that we all play a part in helping with these issues. Online Advertisement https://www.youtube.com/watch?v=CR5uCR6WK1U This is an online advertisement on a YouTube video. It is advertising a new

https://www.youtube.com/watch?v=AIyqcST29wQ This one of the NHS's smoking adverts used to help educate the audience of what smoking does to you in aim to help stop them smoking. This advert was produced in 2012 and it shows a man in his back garden and uses ASMR to hear him smoking, along with this it has a narrator telling the audience the consequence of smoking and on the actual cigarette that the man is smoking it shows like a mutation and this makes me believe this is what happens to a persons body when they smoke. Shocking an audience in this sort of way is an effective way of advertising because it shows the audience the real affects of smoking. However, it is not always appropriate to advertise using this method because it can cause trauma to a young person watching the advert and also the shocking advertising may not be necessary to the actual product. For example: one of skittles band adverts show a man killing himself via a gun and his blood is rainbow. The type of shock

https://www.youtube.com/watch?v=frbEXL4TX2s  - This is an Nespresso advert that includes the very famous actor George Clooney in 2016. This is at the point where Nespresso is a fairly big company and the fact they produced this advert then evokes that Nestle want the public to know that Nespresso are still there and are still a reliable and good product to have by using George Clooney and Jack Black. This includes George Clooney and also the famous actor Jack Black. It uses comedy, but a bland comedy as a form of advertising through the character that Jack Black plays to use Nespresso to "pull" a girl by copying George Clooney in his adverts and then is followed by George coming over and taking that girl and then Jack uses the words used by George on another girl and it works for him. https://www.youtube.com/watch?v=JoJtjkaEr1E&t=3s  - This is an Nespresso advert that includes the very famous actor George Clooney in 2018, this is at the point where Nespresso is a fairly

   

USP USP stands for, Unique Selling Point or Unique Selling Proposition and it is a marketing concept first proposed as a theory to explain successful advertising campaigns of the early 1940's. A feature or characteristic of a product, service etc. that separates it from others of a similar nature and make it more appealing. Value Proposition Value proposition is an innovation, service or feature that is intended to make a company or product attractive to its customers. For example: a roller coaster at a theme park will be attractive to its customers. It should describe how your product solves problems, what are the benefits of the product, why should the customers buy this product. Red bull advertises their product by saying, if they have this product then 'red bull gives you wings'. This slogan is a part of Red Bulls value proposition as it shows attractiveness to their customers but it is also a part of their USP as it shows that  Red Bulls product is better th

Celebrity Endorsements https://www.youtube.com/watch?v=dfm7b0c4uWc This is a Jadore Dior advert that includes the famous actress, Charlize Theron. This advert was made in 2018 and shows a Charlize acting confident and shows a sense of sensuality due to the product. This advert was broadcast worldwide to promote the product. https://www.youtube.com/watch?v=wuolDtCniKc This is a Hugo Boss after shave, BOSS bottled, that includes the famous actor, Chris Hemsworth. This advert was created in 2018 and shows Chris surfing, acting confident in his sport because he is confident with the product. This advert was broadcast worldwide to promote the product. https://www.youtube.com/watch?v=TkzAgsOQJQE This is a Sprite advert, that includes the famous basketball player, LeBron James and the famous rapper, Lil Yachty. This advert was produced worldwide in 2016 and shows the two celebrities using the product in order to promote that product. The celebrity endorsed adverts would allows cele

Do you like beans What do you like about beans What brand do you like Have you had Beanz Boyz Beanz before How saucy do you like your beans Our target audience for our product are people of all genders, race and religion. Our product will suit people who have different incomes, from the lower class to upper class. We went round a local shopping centre and asked 100 people a bunch of questions that have been placed on our questionnaire. We carried out a taste test to get customers opinions about the taste of the beans, we allowed them to taste the different varieties of our product. The colour scheme that we are going for are a turquoise colour and the model named Ricardo with an edited photograph to make it look like a created background.